Industry Report
US Real Estate Market
US housing in mid-2026 is three instruments. Value up a little. Listings down. Closed sales up — a month earlier. Marketers who collapse that into “the market” write the wrong offer.
الأرقام تقديرات لناشرين مسمّين. راجع الجدول الأصلي قبل استخدامها في عمل مدفوع. Aglima لم تُنتج هذه القياسات.
01
لمحة السوق
Price
371,774USD
Average home value
2026-07-31 · +1.0% YoY
Zillow
Price
428,950USD
Median listing price
2026-07 · -2.4% YoY
Realtor.com
Transaction value
408,776USD
Median sale price
2026-06 · +2.2% YoY
Redfin
USD, not an index. Months: Jul 31 / Jul / Jun 2026.
Zillow
371,774 USD · +1.0% YoY
2026-07-31 · Average home value · Average US home value, ZHVI family. Not median sale price.
Realtor.com
428,950 USD · -2.4% YoY
2026-07 · Median listing price · Median US listing price, July 2026. Asking price, not closed sale.
Redfin
408,776 USD · +2.2% YoY
2026-06 · Median sale price · Median US home sale price, June 2026. Closed transactions.
| Source | Value | Year |
|---|---|---|
| Zillow | 371,774 USD | 2026-07-31 |
| Realtor.com | 428,950 USD | 2026-07 |
| Redfin | 408,776 USD | 2026-06 |
02
محرّكات الطلب
- Financing conditions and inventory — not yet quantified in this database.
- National medians hide metro splits. Those rows are still empty. That absence is part of the brief.
03
سلوك المشتري
- A shopper sees $428,950 asking. A closer cleared $408,776 in June. A modelled home sits at $371,774.
- Those are different people and different moments.
04
نموذج الإيراد
- Brokerage, developer sell-out, and mortgage-adjacent services all hang off different prints.
05
دلالات استراتيجية
- Monthly watchlist: listing, value, sale, regional divergence. Three are in. One is not.
06
ماذا يعني هذا للمسوّقين
- Targeting: intent stage (browse vs under contract).
- Messaging: do not advertise a price cut from a value index.
- Channels: listing portals and local proof over national mood films.
07
عوامل الخطر
- Stale month mix.
- No inventory or mortgage-rate row yet.
08
المصادر والمنهج
| Source | Year | Kind | Scope |
|---|---|---|---|
| ZillowPlatform | 2026-07-31 | Price | Average US home value, ZHVI family. Not median sale price. |
| Realtor.comPlatform | 2026-07 | Price | Median US listing price, July 2026. Asking price, not closed sale. |
| RedfinPlatform | 2026-06 | Transaction value | Median US home sale price, June 2026. Closed transactions. |