Industry Report
US Real Estate Market
US housing in mid-2026 is three instruments. Value up a little. Listings down. Closed sales up — a month earlier. Marketers who collapse that into “the market” write the wrong offer.
Figures are named-publisher estimates. Confirm the original table before using them in paid work. Aglima did not produce these measurements.
01
Market snapshot
Price
371,774USD
Average home value
2026-07-31 · +1.0% YoY
Zillow
Price
428,950USD
Median listing price
2026-07 · -2.4% YoY
Realtor.com
Transaction value
408,776USD
Median sale price
2026-06 · +2.2% YoY
Redfin
USD, not an index. Months: Jul 31 / Jul / Jun 2026.
Zillow
371,774 USD · +1.0% YoY
2026-07-31 · Average home value · Average US home value, ZHVI family. Not median sale price.
Realtor.com
428,950 USD · -2.4% YoY
2026-07 · Median listing price · Median US listing price, July 2026. Asking price, not closed sale.
Redfin
408,776 USD · +2.2% YoY
2026-06 · Median sale price · Median US home sale price, June 2026. Closed transactions.
| Source | Value | Year |
|---|---|---|
| Zillow | 371,774 USD | 2026-07-31 |
| Realtor.com | 428,950 USD | 2026-07 |
| Redfin | 408,776 USD | 2026-06 |
02
Demand drivers
- Financing conditions and inventory — not yet quantified in this database.
- National medians hide metro splits. Those rows are still empty. That absence is part of the brief.
03
Buyer behavior
- A shopper sees $428,950 asking. A closer cleared $408,776 in June. A modelled home sits at $371,774.
- Those are different people and different moments.
04
Revenue model
- Brokerage, developer sell-out, and mortgage-adjacent services all hang off different prints.
05
Strategic implications
- Monthly watchlist: listing, value, sale, regional divergence. Three are in. One is not.
06
What this means for marketers
- Targeting: intent stage (browse vs under contract).
- Messaging: do not advertise a price cut from a value index.
- Channels: listing portals and local proof over national mood films.
07
Risk factors
- Stale month mix.
- No inventory or mortgage-rate row yet.
08
Sources and methodology
| Source | Year | Kind | Scope |
|---|---|---|---|
| ZillowPlatform | 2026-07-31 | Price | Average US home value, ZHVI family. Not median sale price. |
| Realtor.comPlatform | 2026-07 | Price | Median US listing price, July 2026. Asking price, not closed sale. |
| RedfinPlatform | 2026-06 | Transaction value | Median US home sale price, June 2026. Closed transactions. |