Industry Reports
Esports, real estate, food and beverage, the creator economy. Same template. Named sources.
01
2026 esports is a methodology market. Grand View Research prints $3.3 billion. Statista prints $5.1 billion. The same year. The work is to name what is inside the number before anyone buys sponsorship against it.
02
China is the scale case. 495 million users. Tens of billions of yuan. The H1 2026 revenue print is not a global USD TAM and not a reason to double the year.
03
US housing in mid-2026 is three instruments. Value up a little. Listings down. Closed sales up — a month earlier. Marketers who collapse that into “the market” write the wrong offer.
04
Q1 2026 contracted sales at the top 10 fell 6.5% to about EGP 271 billion. The association still calls for 8–12% price growth. The market is not empty. It is choosier.
05
Food and beverage is the large surface. Mordor Intelligence puts 2026 at $9.79 trillion. That is not a media TAM. It is the household and commercial demand that restaurants and CPG actually live inside.
06
The creator economy is already large and still poorly bounded. One report: about $254 billion in 2025, maybe $480 billion by 2027. Another: $252–314 billion for 2026. Platform dependence is the strategic fact. The dollar is the argument.